Hire a True Professional Real Estate Agent

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Every day here in Los Angeles and Orange County, there are hundreds of homes that exit the market because they just didn't sell. I recently met with someone who had listed with an agent. The agent was a friend of theirs, and the home did not sell.
 

 

All real estate agents differ. Just because someone has a real estate license doesn't mean they are a true professional! It's crucial to work with a professional real estate agent in order to sell your property. Here's why.

1. Ask for testimonials. When hiring an agent, you should see proof of their success.
 

2. Ask for their marketing plan. Are they just going to put your house up on the MLS and run an open house or two? Your agent should have a cohesive marketing strategy to get your home in front of as many buyers as possible.

3. Are they using technology to target buyers? Make sure your agent is up to date on the latest technological trends. They should be able to track results and show you how your home is being advertised online.
 

4. Are they an expert on the local market? Do they know the average number of days a home spends on the market? Are they up to date on supply and demand? Market conditions majorly impact the price of a property, so you need an agent who knows what's going on.
 

5. Do they give you the ability to fire them? A good agent should allow you to stop working with them at no cost or penalty to you.
 

6. Do they use a professional photographer? The quality of your home photos is critical to how your property shows online.
 

7. What is their strategy to maximize how well your home shows? In other words, do they have a stager or stylist to prepare your home for buyers? Statistics prove that staged homes sell for 6% to 8% more than non-staged homes.

If you have any questions about today's video, give us a call or send us an email. We would be happy to help you!